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Written by: Natalie Fell
Natalie is a business writer with experience in operations, HR, and training & development within the software, healthcare, and financial services sectors.
Edited by: David Lepeska
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on October 2, 2023
Did you know that, according to surveys, 74% to 85% of open positions are never even advertised? This startling statistic underscores the hidden job market many aren’t aware of.
In our fast-paced digital age, simply advertising a job isn’t enough – it’s crucial to ensure it’s on the right platform. As employers seek the ideal platform to reach potential candidates, job seekers face the overwhelming task of sifting through myriad sites to find that elusive dream role.
This article shines a light on the crème de la crème of job posting sites. Dive in to explore platforms that maximize visibility, target niche sectors, and streamline the recruitment journey for both hirers and hopefuls.
Whether you’re looking to hire or hoping to be hired, the insights here could be your key to unlocking that perfect match.
Best Overall
Best Reach to Potential Candidates
Best for Local Businesses
Best for Applicant Tracking
Best for Employer Branding
Indeed stands out in the job-posting world, primarily due to its unique pricing model. While the platform does offer free job postings, to truly leverage its vast audience, employers often gravitate towards the sponsored job feature. Opting for this not only boosts your job’s visibility but follows a pay-per-application model. Each application comes with a predetermined price, though you have the liberty to set budgetary limits. Additionally, applications failing to match your stipulated criteria can be dismissed, ensuring you aren’t charged unnecessarily.
However, there’s a catch! Employers need to keep a vigilant eye on their dashboards. You have a 72-hour window to reject any application, post which the charges apply. Sponsored roles also come with an added perk – access to candidates deemed a good fit for the position, to whom you can extend application invitations.
Despite some user concerns and the need for application oversight, Indeed’s pay-per-application model, combined with its vast reach and supportive team, makes it a top recommendation for businesses seeking extensive candidate visibility.
ZipRecruiter, a renowned name in the recruitment landscape, offers a tiered pricing structure. Their Standard plan is priced at $16 daily for each job post or at a monthly rate of $299 for every job. The Premium tier, a notch higher, comes at $24 per job per day or $419 monthly for each job, while the Pro plan levies a charge of $719 monthly per job.
No matter which plan you opt for, ZipRecruiter promises widespread distribution, syndicating your job ads to over 100 job boards. Their utilization of AI-driven tools to identify and engage suitable candidates is commendable. Those opting for Premium and Pro are granted access to an extensive resume database. Additionally, the Pro plan offers a distinctive TrafficBoost feature, designed to amplify your job post’s visibility. Plus, it supports integration with external application tracking systems for a seamless recruitment experience.
Despite a potentially higher price point, ZipRecruiter’s efficient automation and unparalleled reach to potential candidates position it as a premier choice in recruitment solutions.
Monster, a stalwart in the job posting realm, lays out a clear tiered pricing model for potential employers. Starting off, their Monster Plus plan charges $12 daily for a singular job post, with the caveat of allowing only one job in any given 30-day span. Stepping up, the Standard plan costs $399 monthly, accommodating up to three job listings within a month. An added advantage to this plan is the Performance Boost tool, ensuring your job posts gain increased visibility by distributing them across Monster’s partner websites.
The Premium tier, priced at $649 monthly, is more encompassing, permitting five job listings every month, complemented by access to 250 resumes. For those desiring heightened visibility, Monster offers a sponsored posting option, wherein you’re charged based on user interactions with your advertisement.
With cost-effective packages and notable customer support, Monster is an economical and effective platform, especially suited for local businesses with limited job vacancies.
CareerBuilder, long-established in the job posting industry, presents an array of choices for employers. Starting off, their single job posting, priced at $425, is valid for a commendable 12 months, inclusive of benefits like 150 resume views, daily resume match notifications (up to 10), and direct distribution of your job post to 35 apt candidates. Alternatively, the Lite plan, at $349 monthly, mirrors these benefits.
Scaling up, the Standard package costs $449 per month, bestowing you with three job listings, 200 opportunities to view resumes, 30 daily resume match alerts, and ensuring your posting reaches up to 100 potential candidates. The Pro plan, pegged at $749 monthly, extends the offerings to five job posts, 350 resume glimpses, 40 match notifications, and distribution to a maximum of 150 suitable candidates.
One of CareerBuilder’s standout features are its AI-driven resume matching capability and applicant tracking system, designed to streamline and expedite the hiring process.
CareerBuilder’s innovative AI-driven applicant tracking system, combined with its clear pricing, positions it as a recommended choice for enterprises seeking efficiency in recruitment.
Glassdoor stands apart from conventional job posting platforms. It allows companies to craft an appealing employer image, emphasizing the importance of a positive workplace reputation in the hiring process. At its core, Glassdoor functions as a branding tool; however, it facilitates job advertising. There’s a catch, though – your job ads must originate from Indeed. Interested candidates will then be funneled through to Indeed to submit their applications.
Two plans mark Glassdoor’s offerings – a free one and a paid variant, the latter being available only upon a custom quote. The gratis version provides essential branding tools: crafting a comprehensive employer profile embellished with mission, vision, logo, and more, monitoring profile activity, and tracking visitor demographics.
For those eyeing an amplified reach and granular insights, the paid plan unveils advanced analytics and promotes up to 10 Indeed job postings monthly. Plus, there’s the bonus of availing specialized add-on services exclusive to this tier.
With its emphasis on employer branding, Glassdoor offers a unique approach to talent acquisition, making it a recommended platform for businesses keen on bolstering their reputation despite some negative feedback.
Before delving into the myriad of job posting sites, you must first understand your recruitment needs. Are you hiring for a specialized role or a general one? Salarship, for example, is a job board that focuses on low-competition jobs. Is it a temporary position or a permanent one?
By defining the specifics of the position and the type of candidate you’re looking for, you can narrow down which sites will be most beneficial for your search.
It’s essential to choose a job posting site known for its reach and reputation. Some sites cater to specific industries or roles, while others have a broader audience. Look for platforms with good reviews from both employers and job seekers. A reputable site will likely attract higher quality candidates.
While some job posting sites offer free listings, others may charge a premium, especially for specialized roles or enhanced features. Understand the pricing structure of each platform, and consider any additional costs, such as promoting a job listing. Align this with your budget to ensure you’re getting the best value for your investment.
Many job posting sites now come with advanced tools and features, such as AI-driven candidate matching, analytics dashboards, or integration with applicant tracking systems. These features can streamline the hiring process and ensure you’re connecting with the right candidates. Evaluate which tools will be most beneficial for your recruitment process.
Investigate the type of candidates that frequent the platform. Is the site known for experienced professionals, recent graduates, or a mix of both? Depending on the role you’re hiring for, you’ll want to ensure the platform caters to the candidate demographic you’re targeting.
A user-friendly interface can make the recruitment process smoother. Check if the site is intuitive and easy to navigate, both for you and potential applicants. Additionally, consider the level of customer support provided. Having a responsive support team can be invaluable, especially if you encounter any challenges.
Lastly, look for feedback from other businesses that have used the platform. Reviews can provide insight into the effectiveness of the site, the quality of candidates, and the overall hiring experience. Such firsthand accounts can help you make a more informed decision about which job posting site to use.
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